Federico Pagliara, Director of Partnership Sales at Chicago Fire FC of Major League Soccer, joins Footy Parlor’s third episode bringing a focus on the Partnership sector and its growth in the American Soccer world. Federico talks about negotiating and securing partnerships for a professional sport franchise, creating sport experiences for club partners and the importance of developing relationships in the space. Prior to joining the Fire, Federico helped to build Serie A’s commercial presence in North America. We chatted about the impact of foreign properties in the league and the ambitious vision of smaller realities such as Venezia and Como.