In the Season 2 opener of For The Creatives Podcast, Elisha Taderera chats with Andy Knight from Knight's Creative. With nearly 25 years in the industry, Andy shares his unique insights and experiences from his journey as a professional photographer and videographer. In this episode, Andy discusses the challenges of turning a passion into a profession, the importance of business acumen for creatives, and how the digital age has transformed the industry. From his early days navigating the transition from film to digital, to the impact of AI on creative media, Andy offers valuable advice for aspiring creatives. We also delve into the significance of building a supportive network, the role of mentorship, and the evolving landscape of photography and videography. Whether you're just starting out or looking to refine your craft, Andy's stories and tips are sure to inspire and guide you on your creative path. Join us for an insightful conversation that explores the art of storytelling through visual media and the ever-changing dynamics of the creative industry.   Follow Andy Knight: Instagram: @knightscreative.bundaberg Follow Elisha Taderera: Instagram: @elishataderera Follow For The Creatives Podcast: Instagram: @forthecreativespodcast