Is OpenAI Using Google's Playbook? If So, Here's What Happens Next

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For The Daring Growth Seekers - Marketing In The AI Era

Done By Nine

78 episodes

5 days ago

For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era. Hosts Jordan & Jacqueline from Done By Nine share weekly [STRATEGY] episodes on AI-powered marketing, plus [Off Mic] raw, behind-the-scenes episodes where we share what it’s really like to grow a business as a couple in the disruptive AI era — the decisions, challenges, and dynamics most leaders don’t talk about! Honest, actionable, and values-led — subscribe now to grow with purpose!

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Is OpenAI Using Google's Playbook? If So, Here's What Happens Next

For The Daring Growth Seekers - Marketing In The AI Era

16 minutes 7 seconds

2 months ago

Is OpenAI Using Google's Playbook? If So, Here's What Happens Next

OpenAI's new browser - Atlas - has been launched. And we need to understand what this potentially changes for how customers find and interact with our businesses.

In this episode, Jordan McFadyen has a look at the strategic parallels between Google's rise and OpenAI's current moves.

We're moving beyond traditional SEO and Google Ads into an era of "agentic commerce," where AI assistants make purchasing decisions for your customers.

Learn the practical steps you need to take to adapt your digital marketing strategy, build brand authority, and ensure your business is the one recommended by AI.

Chapters:

(01:20) Unveiling OpenAI's New Browser: Atlas(02:38) Google's Strategic Playbook: A Look Back(06:06) OpenAI's Path to Dominance(09:20) Implications for Marketers and Business Owners(13:13) Adapting to the AI-Driven Future