In this episode, Kathy speaks with Shannon Marrs. Shannon is a motivated, driven professional and Founder and Chief Client Advocate of Chirp Research. Shannon founded Chirp Research out of a desire to align personal and professional values in an industry she and her team are passionate about – consumer research and insights. While "Seeking Human Truth For Good," the organization is built on a unique culture of valuing people over profit, while creating custom solutions for each client.
Shannon reached her fork in the road when she left a job that demanded more than she was willing to give. She talks about working at a job that pushed her in more ways than one and not always for the better. She talks about starting her own company and not knowing what she was getting into but doing it anyway. Shannon believes in having a career that respects your values. With support from loved ones who helped her see the opportunities and pushed her to make the change, she has a thriving business.
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About Kathy Guzmán Galloway
Kathy Guzmán Galloway is a girl mom, entrepreneur, educator, strategist and 20 year veteran of the CPG marketing world. She is the CEO at kgalloway consulting, where she helps startups to Fortune 500 organizations drive growth with strategy and innovation. As the principal strategist, she facilitates strategic thought leadership for clients who are often too busy running their business to find ‘thinking time’ to grow their business. She operates in her zone of genius as a strategist and facilitator, helping organize data into insights and insights into action.
She’s the creator of The Consultant Launch Course which helps corporate veterans create a consultancy that empowers them to dictate their own careers. And she’s the host of the Fork in the Road podcast, which shares stories of women choosing between leaning into an invested career in Corporate America or daring to venture onto an unknown path. She’s a Jersey girl living in Texas, proud daughter of Dominican Republic immigrants, who loves cooking, beaches and 90’s merengue.
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About Fork in the Road Podcast
Fork in the Road Podcast shares the stories of women who have faced the choice between leaning into an invested career in Corporate America or daring to venture onto an unknown path. So many women in Corporate America today are facing a Fork in the Road: the choice between staying with what you know and working to transform it into what you want - or risking it all for the unknown and manifesting something better. Because not every road is right for every one, listen to these stories to inspire you to choose yours.