The world has always captured water from rain, surface, and underground reserves, not realizing that all the while an additional resource was hiding in plain sight – in the plants that make up its natural ecosystem. That was until Terry Paule launched Botanical Water Technologies and began harvesting “invisible” water from fruit and vegetables in the industrial process. Today, Paule’s innovation is making a global impact with the support of the company’s digital transformation partner – Fujitsu. Together, they have developed a proprietary blockchain platform for trading sustainable water, streamlining the supply chain, and supporting the millions of people who are victims of water scarcity. In this episode of Forward, Better, Paule and Frederik De Breuck from Fujitsu take Professor Hannah Fry back to the start of their shared sustainability journey. Discover how technology enables positive progress, what defines a successful collaboration, and why a crazy idea often makes the most sense. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices