Get into the minds of breakthrough business leaders and entrepreneurs to explore their unique stories and ideas for the future. From devastating pitfalls to life-changing aha moments, hosts and serial entrepreneurs themselves Pete Sena and David Salinas push interviews past the surface for an in-depth, insightful glimpse at the future of business and brands. Take your seat at the table to hear guests recount their failures, re-live their midnight planning sessions, share their hopes & passions, and explain what’s next for their business, industry, and the world. Subscribe now and join us in becoming Forward Obsessed, and be sure to watch all the full video episodes on Youtube.
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Get into the minds of breakthrough business leaders and entrepreneurs to explore their unique stories and ideas for the future. From devastating pitfalls to life-changing aha moments, hosts and serial entrepreneurs themselves Pete Sena and David Salinas push interviews past the surface for an in-depth, insightful glimpse at the future of business and brands. Take your seat at the table to hear guests recount their failures, re-live their midnight planning sessions, share their hopes & passions, and explain what’s next for their business, industry, and the world. Subscribe now and join us in becoming Forward Obsessed, and be sure to watch all the full video episodes on Youtube.
Katelyn Bourgoin: Why Buyer Psychology Is the Real Growth Hack // 64
Forward Obsessed
51 minutes
3 months ago
Katelyn Bourgoin: Why Buyer Psychology Is the Real Growth Hack // 64
What happens when your dream startup fails, you lose everything—including other people’s money—and you still choose to build again?In this episode of Forward Obsessed, host Pete Sena sits down with Katelyn Bourgoin, the founder of Why We Buy and Unignorable, to talk about her incredible journey—from PR school to startup bankruptcy to becoming one of the internet’s most trusted voices on buyer psychology. This is an unfiltered conversation about the emotional toll of failure, the power of transparency, and how Katelyn rebuilt her business and personal brand into a seven-figure media company—one smart insight at a time.You’ll learn why most startups get customer research wrong, how to write messaging that actually converts, and why AI is both a gift and a threat to creatives. Plus, Katelyn shares how she turned her pain into purpose and found her niche by helping others sell with empathy and science.If you’re a founder, creator, marketer—or just someone trying to figure out what’s next—this episode will give you the clarity, courage, and tools to move forward.🔎 Find Out More About Katelyn BourgoinLinkedIn: https://www.linkedin.com/in/kbourgoinTwitter/X: https://twitter.com/KateBourWhy We Buy: https://www.learnwhywebuy.comUnignorable: https://www.beunignorable.comNudge Podcast (hosted by collaborator Phil Agnew): https://www.nudgepodcast.com
📕 Chapters
00:00 – Welcome to Forward Obsessed with Katelyn Bourgoin03:05 – The English major who found her way to marketing06:42 – How startup failure led to radical transparency11:18 – Going viral by owning her story15:10 – Building “Why We Buy” and discovering buyer psychology18:47 – Lessons from working with early-stage startups23:20 – Why founders often don’t understand their customers27:14 – Wallet Opening Words and the psychology of conversion32:02 – The myth of “don’t sell time for dollars”36:40 – Being a solo founder: freedom vs. pressure40:22 – AI, creativity, and the 80/20 rule44:33 – What makes messaging unignorable49:12 – Scaling Unignorable: helping founders amplify bold ideas52:17 – Final advice for creators and founders
🔗 Other Links & Resources:Alchemy by Rory Sutherland https://www.amazon.com/dp/0062388412Pre-Suasion by Robert Cialdini https://www.amazon.com/dp/1501109804Contagious: Why Things Catch On by Jonah Berger https://www.amazon.com/dp/1451686587Influence by Robert Cialdini https://www.amazon.com/dp/006124189XNudge by Richard Thaler and Cass Sunstein https://www.amazon.com/dp/014311526X
🔴 Support & ConnectForward Obsessed Website: www.forwardobsessed.comInstagram: https://www.instagram.com/forwardobsessed/TikTok: https://www.instagram.com/forwardobsessed/LinkedIn: https://www.linkedin.com/showcase/forward-obsessed/#ai #buyerpsychology #founderstory
Forward Obsessed
Get into the minds of breakthrough business leaders and entrepreneurs to explore their unique stories and ideas for the future. From devastating pitfalls to life-changing aha moments, hosts and serial entrepreneurs themselves Pete Sena and David Salinas push interviews past the surface for an in-depth, insightful glimpse at the future of business and brands. Take your seat at the table to hear guests recount their failures, re-live their midnight planning sessions, share their hopes & passions, and explain what’s next for their business, industry, and the world. Subscribe now and join us in becoming Forward Obsessed, and be sure to watch all the full video episodes on Youtube.
