In this episode, we sit down with Noah Simon-Waddell, founder of the cult-favorite probiotic yogurt brand, Coconut Cult. After struggling with serious gut health issues in his early 20s and realizing the impact of diet on overall well-being, Noah took matters into his own hands—literally. What began as a journey of healing through home-cooked meals led to the creation of a coconut-based yogurt designed to support digestion and microbiome health.Noah shares the inspiring (and unfiltered) story of how Coconut Cult was born in his kitchen, the early days of sharing it with friends and family, and how the brand exploded on Instagram thanks to its passionate following and real results. We dive into the challenges of being a founder, from navigating production hurdles to staying true to the brand's mission in a crowded wellness space. Plus, Noah gives us a sneak peek into what’s next for Coconut Cult as it continues to revolutionize the way we think about food, gut health, and entrepreneurship.