In this episode of Founder Fridays by Happier Grocery, we sit down with PJ, the dynamic founder of Monte’s — a brand that’s redefining what it means to bottle tradition. Coming from a long line of Italian entrepreneurs known for running beloved grocery stores and restaurants, PJ is carrying on his family’s legacy by sharing their famous sauce recipe with the world. But Monte’s is more than just a jar of sauce — it’s a cultural movement.PJ talks about how he turned a treasured family recipe into a growing culinary brand, complete with the Monte’s Café and a summer-long restaurant residency in Montauk. We also dive into the innovative business model behind Monte’s — from unexpected fashion collabs to exclusive merch drops that blur the lines between food and lifestyle.Tune in to hear how PJ is blending heritage, hustle, and creativity to build a brand that’s as much about taste as it is about culture.