In this episode, we chat with Rocky, founder of Rocky’s Matcha, a brand focused on delivering the highest quality matcha sourced directly from Japan. Rocky shares how he got into the world of matcha, what inspired him to start his brand, and how he’s built a business around care, craft, and culture. We also talk about the current matcha shortage, the world’s growing obsession with the drink, and how that’s impacting sourcing and production. Rocky gives us an honest look at what it takes to stay true to quality in a fast-growing market.