In this episode of Founder Fridays presented by Happier Grocery, we dive deep into the future of ethical food sourcing with Saif Khawaja, founder of Seremoni — a tech-driven company revolutionizing the way we grade, farm, and source fish. What started as an unexpected career path for Saif has grown into a bold mission: to bring transparency, technology, and integrity to an industry often overlooked. Saif shares the origin story of Seremoni, how his passion for solving complex problems led him into the world of ethical aquaculture, and how Seremoni’s proprietary grading system goes beyond Michelin standards to redefine quality. We explore the challenges in today’s global seafood supply chain, what ethical farming really means, and how Seremoni is empowering chefs, farmers, and consumers to make better, more informed choices.