
In this episode, we talk with Sara and Jesse, the founders of Croots, a brand that’s rethinking how we view croutons. Croots started with a simple idea: why should croutons only be used as a salad topping? Most of us snack on them anyway. By using simple, whole ingredients and artisan bread, Sara and Jesse created a product that positions croutons as a standalone snack. We discuss their journey, the inspiration behind Croots, and how they’re working to change the way people think about everyday foods.