"The right traction unlocks the path to scale."

In this episode, Kathryn Lockhart sits down with Max Menke Co-founder of GrowthX, a seed-stage venture capital fund that invests in B2B founders from rising cities. Max is the creator of the Market Acceleration Program (MXP) - a proprietary go-to-market system that has helped thousands of founders find product-market fit and grow revenue.

Max also founded The Revenue Accelerator, a program designed specifically to help B2B founders do the actual work of finding customers and growing revenue while simultaneously providing unique investible insights to GrowthX and other funds. Through The Revenue Accelerator, as well as through our affiliate accelerator partnerships, Max is able to help hundreds of founders every year.

Speaking from his extensive experience in the start up space, Max touches on understanding customer metrics and its role in building a go-to strategy. He gets into market and sales growth strategies; and most importantly highlights the importance of traction, and its vital role in the scaling process.

For more information:
https://growthx.com/
https://www.propelict.com/