Join us as Varun Bansal, founder and CEO of eLtru, shares how he left a 15-year career in finance to build a furniture company rooted in precision, transparency, and trust. What started as a personal leap into manufacturing has evolved into a fast-growing business redefining how office and home furniture is designed, produced, and delivered.
In this episode, Varun opens up about what it really takes to transition industries, navigate supply chains, and build credibility in a market dominated by large players. He reveals how eLtru’s certified operations and client-first approach helped the company win major contracts and scale responsibly without compromising on craftsmanship or values.
🔑 KEY HIGHLIGHTS
FROM FINANCE TO FURNITURE
How Varun turned years of corporate discipline into entrepreneurial drive to launch eLtru.
BUILDING eLtru
The story behind creating a modern furniture company built on quality, detail, and design thinking.
CERTIFICATION AS A CATALYST
How a key certification opened access to large-scale contracts and fueled sustainable growth.
LEADERSHIP AND CULTURE
Varun shares how integrity, process, and ownership shape eLtru’s culture and long-term vision.
FOUNDER INSIGHTS
Why resilience, precision, and relationships matter more than speed when you’re building something that lasts.
🌐 RESOURCES & LINKS
Learn More About eLtru: eltru.com
Connect with Varun Bansal on LinkedIn:
linkedin.com/in/varunkbansal
Podcast Website: foundersecretspod.com
🔗 CONNECT WITH US ON SOCIAL MEDIA
Instagram: /foundersecretspod
LinkedIn: /founder-secrets-podcast
🎧 LISTEN TO THE PODCAST
Apple Podcasts: tinyurl.com/4h59tyer
Spotify: tinyurl.com/4wjb26v8
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