In this episode of Founders and Friends, Ronniesha Rivera sits down with Carleen Lamay, founder of C2 Accounting — a financial powerhouse serving over 60 clients, nearly half of them interior designers. Carleen shares the real story behind C2 Accounting’s growth from a part-time solo venture into a multi-member firm with a strong niche in the interior design industry. She breaks down why so many designers struggle with bookkeeping, the risks of DIY finances, and how to avoid costly mistakes w...
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In this episode of Founders and Friends, Ronniesha Rivera sits down with Carleen Lamay, founder of C2 Accounting — a financial powerhouse serving over 60 clients, nearly half of them interior designers. Carleen shares the real story behind C2 Accounting’s growth from a part-time solo venture into a multi-member firm with a strong niche in the interior design industry. She breaks down why so many designers struggle with bookkeeping, the risks of DIY finances, and how to avoid costly mistakes w...
06. Defining a Niche Through Resilience: Emily Aborn's Journey To Starting Her Copywriting Business
Founders & Friends
55 minutes
4 months ago
06. Defining a Niche Through Resilience: Emily Aborn's Journey To Starting Her Copywriting Business
In this episode of Founders & Friends, I’m joined by Emily Aborn — content writer, podcast host, and creative entrepreneur — who helps businesses find their voice and communicate with clarity. Emily shares how thoughtful copywriting can transform how you connect with your audience, what most creatives get wrong when writing about their work, and why being yourself is one of the most powerful tools in your marketing toolbox. She also walks us through the businesses she started and closed d...
Founders & Friends
In this episode of Founders and Friends, Ronniesha Rivera sits down with Carleen Lamay, founder of C2 Accounting — a financial powerhouse serving over 60 clients, nearly half of them interior designers. Carleen shares the real story behind C2 Accounting’s growth from a part-time solo venture into a multi-member firm with a strong niche in the interior design industry. She breaks down why so many designers struggle with bookkeeping, the risks of DIY finances, and how to avoid costly mistakes w...
