In this episode of Founders and Friends, Ronniesha Rivera sits down with Carleen Lamay, founder of C2 Accounting — a financial powerhouse serving over 60 clients, nearly half of them interior designers. Carleen shares the real story behind C2 Accounting’s growth from a part-time solo venture into a multi-member firm with a strong niche in the interior design industry. She breaks down why so many designers struggle with bookkeeping, the risks of DIY finances, and how to avoid costly mistakes w...
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In this episode of Founders and Friends, Ronniesha Rivera sits down with Carleen Lamay, founder of C2 Accounting — a financial powerhouse serving over 60 clients, nearly half of them interior designers. Carleen shares the real story behind C2 Accounting’s growth from a part-time solo venture into a multi-member firm with a strong niche in the interior design industry. She breaks down why so many designers struggle with bookkeeping, the risks of DIY finances, and how to avoid costly mistakes w...
10. The 6 Marketing Shifts I’m Making Now to Stay Booked in 2026
Founders & Friends
59 minutes
3 months ago
10. The 6 Marketing Shifts I’m Making Now to Stay Booked in 2026
On this episode of Founders and Friends Podcast, I’m opening up about the six major marketing shifts I’m making for Alder and Stone between now and the end of 2025. After taking 18 months of maternity leave and going through a challenging client experience that almost made me close my business, I realized I needed to rebuild with intention. These shifts are all about setting myself up for stronger projects, better leads, and higher design fees in 2026. I share why I’m changing my Instagram st...
Founders & Friends
In this episode of Founders and Friends, Ronniesha Rivera sits down with Carleen Lamay, founder of C2 Accounting — a financial powerhouse serving over 60 clients, nearly half of them interior designers. Carleen shares the real story behind C2 Accounting’s growth from a part-time solo venture into a multi-member firm with a strong niche in the interior design industry. She breaks down why so many designers struggle with bookkeeping, the risks of DIY finances, and how to avoid costly mistakes w...
