What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
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What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
Building Maz: Inside the Strategy Behind Ninety’s AI Tool
Founder's Framework
48 minutes
5 months ago
Building Maz: Inside the Strategy Behind Ninety’s AI Tool
Building an AI assistant sounds like the obvious next move in today’s market—but most tools miss the mark. In this episode of the Founder’s Framework podcast, Mark Abbott talks with Ninety’s Head of AI Products, TJ Kneale, about what it really took to build Maz, Ninety’s AI assistant designed to help teams run better. You’ll learn: → The internal problem that sparked the idea for Maz → Why Ninety chose to build a purpose-built AI tool from scratch → What founders should consider before integr...
Founder's Framework
What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
