What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
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What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
The Truth About Founders and Freedom with Bob Glazer
Founder's Framework
56 minutes
3 months ago
The Truth About Founders and Freedom with Bob Glazer
Everyone talks about freedom as the ultimate goal of entrepreneurship, but for most founders, it’s not that simple. In this episode of the Founder’s Framework podcast, Mark Abbott sits down with serial entrepreneur and bestselling author Bob Glazer to unpack the real truth about freedom in the founder’s journey. They explore: Why most founders feel less free after starting a businessThe mental shifts required to escape the trap of “building yourself a job”How to delegate, build trust, and sca...
Founder's Framework
What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
