What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
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What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
Not everyone is built to be a founder. It takes more than a great idea — it requires resilience, self-awareness, and the ability to make tough decisions every day. In this episode, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott break down what it really takes to be a founder and how the Founder Mode Workbook helps you develop the mindset and strategies to build a lasting company. What you'll learn: Why being a founder requires more than just a great ideaThe mindset and ...
Founder's Framework
What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
