Founders can delegate a lot, but not everything. Mark Abbott sits down with Audra Stanton, Head of Product at Ninety, for a candid conversation about the work founders must own. From team drift to cultural misalignment, they explore how leadership shows up in the hard moments. In this episode: Why escalation is a leadership signal, not a handoffWhat happens when people avoid friction instead of facing itHow to model alignment without micromanagingConnect: → Follow Mark on LinkedIn: https://bi...
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Founders can delegate a lot, but not everything. Mark Abbott sits down with Audra Stanton, Head of Product at Ninety, for a candid conversation about the work founders must own. From team drift to cultural misalignment, they explore how leadership shows up in the hard moments. In this episode: Why escalation is a leadership signal, not a handoffWhat happens when people avoid friction instead of facing itHow to model alignment without micromanagingConnect: → Follow Mark on LinkedIn: https://bi...
When Brands Drift: Why Alignment Starts (and Ends) with You
Founder's Framework
56 minutes
7 months ago
When Brands Drift: Why Alignment Starts (and Ends) with You
You can’t scale what you can’t define, and few things test that truth more than Brand Drift. In this episode, Ninety Founder & CEO Mark Abbott and Brand Strategist Cole Abbott unpack one of the most common challenges growing companies face: the slow, often invisible slide into brand misalignment. Vision starts clear. Messaging feels right. But as the team expands, the offering matures, and the world shifts, you realize the story you're telling no longer matches the company you're building...
Founder's Framework
Founders can delegate a lot, but not everything. Mark Abbott sits down with Audra Stanton, Head of Product at Ninety, for a candid conversation about the work founders must own. From team drift to cultural misalignment, they explore how leadership shows up in the hard moments. In this episode: Why escalation is a leadership signal, not a handoffWhat happens when people avoid friction instead of facing itHow to model alignment without micromanagingConnect: → Follow Mark on LinkedIn: https://bi...
