What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
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What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
Why Brand and Culture Can’t Be Afterthoughts with Jed Morley
Founder's Framework
50 minutes
1 month ago
Why Brand and Culture Can’t Be Afterthoughts with Jed Morley
What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
Founder's Framework
What does it take to build a brand that actually scales? In this episode, Mark Abbott talks with Jed Morley, founder of Backstory Branding and author of Building a Brand That Scales. They dive deep into the role founders play in shaping brand and culture, and why alignment across both is non-negotiable if you want to build something that lasts. Jed shares how Nike first sparked his obsession with branding, why most founders delay the hard brand work for too long, and how he helps companies t...
