When you meet Grace Lancer, you immediately know she was never meant for the 9-to-5 grind. As a personal branding and marketing strategist for powerhouse female coaches, Grace helps women sell with undeniable conviction—ditching the funnels, the scripts, and the self-doubt to build businesses fueled by authenticity and confidence.
In this episode, Grace joins Emily Jean to talk about quitting corporate, building a personal brand that actually converts, and why personality—not perfection—is your most profitable asset.
Why Grace walked away from corporate life after realizing her personality no longer fit the “sit down and shut up” culture
How to sell with conviction so potential clients think, “F*ck, I need to buy from this person”
The “no Plan B” mindset every entrepreneur needs to succeed
Why websites don’t matter (yet) and what you actually need to attract your first clients
How to build a magnetic personal brand on LinkedIn—and why it’s the most underrated platform for female founders
Finding the line between personality and professionalism without toning yourself down
Grace’s refreshing take on remote work, work-life balance, and employee wellbeing
The mindset shift that helped her stop overthinking content and start showing up authentically
Practical video and content creation tips that make you stand out without fancy equipment
Why your ideal client should evolve as you evolve—and how to know when it’s time to pivot
If you’ve ever doubted your voice, your niche, or your worth in business—this episode is your permission slip to stop holding back. Grace and Emily talk about building confidence, creating conviction, and showing up online in a way that feels so you that selling becomes second nature.
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