From Concept to Combat: Scaling New Heights in AR Gaming with Jadu

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Founders In LA

Ethan Cole, PhD

90 episodes

2 weeks ago

Welcome to the Founders In LA Podcast with Ethan Cole, PhD – where we shine the spotlight through the Product lens on some of the exceptional Startup Founders we have as part of the LA Tech Community in an unedited, one-take organic conversation. New guests each episode share their Startup’s purpose, their journey into becoming a Founder, and of course, what’s the most "LA" thing that’s happened to them (tech-related or not!).

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From Concept to Combat: Scaling New Heights in AR Gaming with Jadu

Founders In LA

48 minutes 38 seconds

1 year ago

From Concept to Combat: Scaling New Heights in AR Gaming with Jadu

"We specialize in creating experiences that are immersive and spatial."

Jack Gerrard and Jake Sally of Jadu AR take us into the development of their groundbreaking augmented reality game on this episode of Founders In LA. They describe the innovative challenges and creative solutions involved in bringing a mobile AR fighting game to life.

Jack and Jake discuss their philosophy of creating immersive, spatial experiences that push the boundaries of traditional gaming, using augmented reality to enhance player interaction with their environment.

They also delve into the iterative process that shapes their design decisions, from avatar scale to gameplay dynamics, revealing how they balance technical limitations with user engagement.

Throughout our conversation, the duo highlight the potential of AR to transform not just gaming, but how we interact with the digital world. Tune in to discover the future of augmented reality through the eyes of two visionary builders.