
Today on Founders Mindset Unfiltered, we’re joined by Riley Jubbie, founder of SM Collectives Agency - a creative force in talent management, video production, and live events.
Riley shares his journey from break dancer to producer and director, how he built his agency from the ground up, the reality of burnout, the grind behind success, and what he learned working with artists like Akon and Stormzy.
He opens up about leadership, spotting talent, the pressure of doing everything yourself, and the power of relationships in the industry. A raw and inspiring conversation about passion, discipline, and creative resilience.
Follow Riley Jubbie:
Website: https://smcollectiveagencies.com/
Instagram: https://www.instagram.com/s.m_collective/?hl=en
https://www.instagram.com/rileydixon18/?hl=en-gb
https://www.instagram.com/poledreams.uk?igsh=MXRyNG56cmRpend4Yg==
Email: sdmbrum@gmail.com
LinkedIn: https://www.linkedin.com/in/aryamanjacob/
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00:00 – Intro
04:42 – Building and trusting a team
09:36 – From dancer to agency founder
17:46 – Handling challenges in music video production
23:15 – Filming tricks and entertainment industry truths
25:45 – Networking and building industry relationships
29:36 – Music video production process
36:28 – Understanding and recognizing talent
44:24 – Managing client satisfaction and expectations
49:59 – Handling live event challenges
54:29 – Family support and early influences
01:00:01 – Support system and mindset
01:01:17 – Hiring criteria and attention to detail
01:04:31 – Letting employees go and leadership approach
01:06:49 – Learning business from family and early jobs
01:10:54 – Starting a business: preparation and flexibility
01:13:14 – Dealing with creative burnout
01:16:14 – Working with Akon and Stormzy
01:20:37 – Importance of persistence and networking
01:24:42 – Agency pitch and business overview
01:26:32 – Request for advice and audience engagement