In this actionable episode of "Founders Only," we dive deep with Bethany Stachenfeld, co-founder and CEO of Sendspark, as she unveils the strategic journey from identifying a pain point to building a powerful video messaging platform that's transforming B2B communication. "Building a demo-led SEO demand gen machine" follows Bethany's evolution from working at startups to pioneering her own venture that enables personalized video at scale.
Discover how Bethany and her co-founder transformed their firsthand struggle with video personalization into a thriving business opportunity. You'll learn about their early MVP experiments, the pivotal decision to focus on scalable personalization, and how they've maintained strong unit economics while growing. Bethany shares her refreshingly practical approach to customer acquisition, including why they launched "too early" to gather critical user feedback that shaped their product roadmap.
This episode is a masterclass in startup growth tactics with limited resources. From leveraging YouTube SEO instead of traditional content marketing to building strategic partnerships that amplify reach, Bethany delivers candid insights on what's actually working right now. She also reveals the surprising way childhood karate lessons influenced her entrepreneurial mindset and how she maintains team motivation through intentional celebration of wins. If you're struggling to break through the noise with your SaaS product or looking to scale personalized outreach without losing authenticity, this conversation is your blueprint.