Founderās Voyage is a podcast for the ones building in the dark, the ones failing forward, and the ones figuring it out as they go.
We bring you unfiltered conversations with founders whoāve faced the highs, and the lows. Just real lessons from the people in the arena.
Whether you're scaling a startup or sketching your first idea on a napkin, these are the stories that remind you you're not aloneāand the insights that help you move forward.
We are an entrepreneurial community united by a shared mission of shared learning and supporting each other.
Founderās Voyage is a podcast for the ones building in the dark, the ones failing forward, and the ones figuring it out as they go.
We bring you unfiltered conversations with founders whoāve faced the highs, and the lows. Just real lessons from the people in the arena.
Whether you're scaling a startup or sketching your first idea on a napkin, these are the stories that remind you you're not aloneāand the insights that help you move forward.
We are an entrepreneurial community united by a shared mission of shared learning and supporting each other.

Erica Olsen is an accomplished entrepreneur, strategic planning expert, and the co-founder and CEO of OnStrategy, a strategic planning software and consulting firm. With over 20 years dedicated to helping organizations worldwide execute their vision, Erica recently launched Madison AI, a fast-growing govtech startup spun out of OnStrategy. Under her leadership, Madison AI has rapidly scaled to 40 government clients in just 18 months, pioneering responsible and user-centric AI solutions for cities and counties. Erica is also the author of "Strategic Planning for Dummies" and a popular creator of practical business content on YouTube, known for her approachable, effective strategies and authentic leadership journey.
š” What Youāll Learn from Erica's Journey:
šø Resilience Through Change: Ericaās openness about weathering economic downturns, personal health crises, and the rapid evolution of technology highlights how resilience and adaptability are critical traits for entrepreneurial longevity.
šø The Power of Product-Market Fit: Learn why genuine product-market fit is unmistakable, and essential for scalable growth, as Erica contrasts the grind of professional services with the rocket-ship trajectory of Madison AI.
šø Responsible Innovation in GovTech: Discover how Ericaās partnership with government clients and focus on responsible, accessible AI is enabling even small jurisdictions to unlock efficiency through technology without being left behind.
šø Redefining Success & Leadership: Erica shares the importance of personal wellbeing, team-first leadership, and redefining entrepreneurial success beyond just financial outcomes, offering a holistic and human perspective on building lasting businesses.
You can connect with Erica on ā LinkedInā to follow her journey.
š„ Big thanks to VidOps for supporting Founders Voyage. Use code voyage at ā vidops.ioā for 10% off expert audio, video, animation, and photography services.
š Props to the stellar crew: Nancy Nash, Daniel M. Melo, Carlos Javier Chacón SĆ”nchez, Matthew Ray, and host Spencer Walker-Fooks. You bring this show to life.
š„ Want to support the journey? Join us on ā Patreonā and help amplify more voices like Erica.
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