In a world where every brand is vying for attention, what actually cuts through?

In this episode of Foundry Talks, Rachel Stojanovski sits down with Ottocina Ryan, Editor-in-Chief of Santa Barbara Life & Style Magazine, to explore how hospitality brands can create partnerships that feel meaningful, not just transactional.

They unpack what media professionals really look for in hotel collaborations, how editorial integrity plays into influencer strategy, and why some brands stand out while others fall flat.

If you're in marketing, PR, or guest experience, this conversation offers clear and candid insight into how to build trust with media and why that still matters more than ever.