David Fallarme is the VP of Marketing at Owner.com. At the time of recording, he was a Fractional Chief Marketing Officer and Marketing Advisor for Series A and B startups.
He's built and led marketing teams at companies big and small, from public companies like HubSpot and Electronic Arts to venture-backed startups like On Deck, ReferralCandy, and App Annie.
David has seen versions of the "growth movie" a few times, having driven growth & acquisition for products with millions of users, leading regional marketing teams, and working with founders at growth-stage startups.
In this episode, we talk about growth marketing advice for Series A and B founders; playing games of mastery and learning; what it takes to be a fractional CMO and marketer; and how to really build community.
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(00:00) Trailer
(00:19) Fractional Intro
(01:30) David’s introduction
(03:04) What Fractional marketers get wrong
(04:59) Equation of Career Progression
(05:27) Playing the game as a Fractional CMO
(06:33) Working on mastery and learning
(09:15) 6 games you can play in your life
(11:39) Introspection and choosing your path
(13:48) Shifting to a business mindset in marketing
(15:44) Working as VP marketing at SpotDraft
(16:55) Common mistakes in marketing strategy
(18:44) Learning from similar business models
(19:44) Navigating changes on On Deck
(22:31) Building marketing communities in APAC
(25:57) Pain points as a Fractional CMO
(27:06) David’s tech stack
(27:29) Crafting service menus for clients
(31:25) Final advice for fractional marketers