Let's talk about everything and anything in franchising!
Inspiring with experiences and information from the coal face of the people behind the day-to-day of franchises in action.
We unpack personal journeys in founding and leading franchises, but just as important, are the journeys of people who own and run one or multiple franchise locations.
From fitness, to coffee, to lawns and everything in between, franchising is a buffet of business niches.
And with that comes an even wider range of people and stories to talk to about what they do, and how they did it.
And from the people who support franchises in every kind of way.
Everyone has a story to tell, and you'll often be amazed when they tell it in this way!
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Let's talk about everything and anything in franchising!
Inspiring with experiences and information from the coal face of the people behind the day-to-day of franchises in action.
We unpack personal journeys in founding and leading franchises, but just as important, are the journeys of people who own and run one or multiple franchise locations.
From fitness, to coffee, to lawns and everything in between, franchising is a buffet of business niches.
And with that comes an even wider range of people and stories to talk to about what they do, and how they did it.
And from the people who support franchises in every kind of way.
Everyone has a story to tell, and you'll often be amazed when they tell it in this way!
Ep141 Work-to-Own: How Wet-seal Turns Employees Into Franchise Owners with Robert Cameron, CEO
Franchise Everything
11 minutes
1 month ago
Ep141 Work-to-Own: How Wet-seal Turns Employees Into Franchise Owners with Robert Cameron, CEO
Wet-seal CEO Robert Cameron joins the podcast to share how the brand is successfully transitioning long-term applicators into franchise owners through a “work-to-own” pathway.
With many franchisees nearing retirement and challenges finding new candidates, Wet-seal began offering committed team members a chance to buy split territories — creating smoother transitions and faster ramp-ups.
Robert explains how this model reduces risk, shortens training, and gives applicators a real career path while maintaining strong support around finance, operations, and business readiness. With nine territories already converted and more planned, this approach is becoming a key growth strategy for the brand.
0:00 Introduction
0:18 What does Wet-seal actually do
1:02 The “work-to-own” concept: what is it and how did it start?
01:52 How Wet-seal’s aging franchise base triggered a new pathway
03:19 How splitting large territories created new owners
4:54 Is the “work-to-own” method now formalized in the sales process?
5:25 How the applicator pathway compares to a traditional franchise buyer
6:20 How the rest of the network reacted to this ownership model
7:13 Handling concerns about “poaching” staff from existing franchisees
8:24 The shift from applicator to business owner: training, support & early-stage adjustments
11:20 Wrap up
Podcast Produced by: www.franchisebusinesshub.com.au
Listen or Watch on;
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Apple Podcasts: https://tinyurl.com/2rk6hsaf
Amazon Music: https://tinyurl.com/bdd4wmnc
YouTube: https://youtu.be/8ABkuMiPvnY
Franchise Everything
Let's talk about everything and anything in franchising!
Inspiring with experiences and information from the coal face of the people behind the day-to-day of franchises in action.
We unpack personal journeys in founding and leading franchises, but just as important, are the journeys of people who own and run one or multiple franchise locations.
From fitness, to coffee, to lawns and everything in between, franchising is a buffet of business niches.
And with that comes an even wider range of people and stories to talk to about what they do, and how they did it.
And from the people who support franchises in every kind of way.
Everyone has a story to tell, and you'll often be amazed when they tell it in this way!
