Why Every Franchise Brand Needs a Podcast (And How to Make It Work)

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Franchise Marketer

Joel Kleber

14 episodes

1 week ago

The Franchise Marketer Podcast breaks down how to grow, market, and scale franchise brands. Hosted by Joel Kleber, CMO of Jim’s Group, the largest franchise system in the Southern Hemisphere with 5,700 franchisees, Joel shares insights from building one of the most recognised franchise brands. With experience across content, recruitment, and marketing strategy, plus interviews with industry experts, this podcast is your playbook for attracting franchisees, building stronger brands, and using content the right way.

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Business

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Marketing

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Why Every Franchise Brand Needs a Podcast (And How to Make It Work)

Franchise Marketer

20 minutes 1 second

5 months ago

Why Every Franchise Brand Needs a Podcast (And How to Make It Work)

In this episode, I share how we’ve used podcasts at Jim’s to help recruit nearly 2,000 franchisees in under six years.

You’ll hear:

Why real stories from franchisees build trust
How I run the podcast each week with tools like Zoom, Calendly, and AI
What questions I ask to get honest, useful content
How we turn one episode into blog posts, LinkedIn content, short videos, and more
What to do if your leadership team still doesn’t see the value
Tips for getting your founder or CEO involved—even if they hate being on camera

This is the same process I use every week. It works.
If you’re in franchise marketing or recruitment, this will help you get started and keep it going.

🎧 Want to see it in action?

Search for the Jim’s Podcast or the Jim’s Mowing Podcast.

📚 DOWNLOAD MY FREE FRANCHISE GROWTH PLAYBOOK: https://franchisemarketer.beehiiv.com/

🌐 VISIT MY WEBSITE: https://joelkleber.com/

CONNECT WITH ME ON SOCIAL MEDIA:

Facebook: https://www.facebook.com/joelklebermedia Instagram: https://www.instagram.com/joelmkleber/

Twitter: https://twitter.com/joelkleber_LinkedIn: https://www.linkedin.com/in/joelkleber/

Learn more about my story from foster care to CMO of Australia's largest franchise here: https://joelkleber.com/about