Modern PURAIR® has quietly dominated the Canadian indoor air quality (IAQ) space for years — and now they’re finally expanding into the United States. In this episode, founder & CEO Lane Martin shares how he scaled from a single duct truck to a nationwide IAQ brand known for world-class customer experience and a powerful sales center that converts 86% of residential calls.   We break down why the U.S. market is the perfect storm for growth, how Modern PURAIR® blends residential cash flow with commercial recurring revenue, and why this “unsexy industry” is about to boom.   Topics we cover: • How Lane rebuilt his life and career through the IAQ industry • Why air quality demand exploded after COVID • The fragmented U.S. market and why that’s a huge opportunity • Modern PURAIR®’s proprietary tech + customer experience playbook • The power of commercial PMA contracts & HOA recurring revenue • Why top franchisees follow the “5 decision-maker conversations/day” rule • What the ideal franchisee looks like (and who shouldn’t apply)   If this brand sparks your interest, reach out — U.S. territory is wide open right now.   Timestamps:   00:16 – Introducing Lane Martin & Modern PURAIR® 00:54 – How Modern PURAIR® evolved from duct cleaning to full IAQ 03:08 – Lane’s family roots: the “godfather of duct cleaning” 05:49 – Lane’s comeback: debt, divorce, and restarting his life 07:54 – Launching Modern PURAIR® with a $140k duct truck 10:53 – Solopreneur vs. scaling: lessons from Lane’s dad 18:00 – Meeting Brian Scudamore & the GOT-JUNK® inspiration 23:19 – The customer experience that sets Modern PURAIR® apart 29:27 – Why the U.S. market is a massive opportunity 33:14 – Inside Modern PURAIR®’s 86% conversion sales center   Modern PURAIR® website: https://modernpurair.com/   7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising   🔗 Want help finding the right franchise? Book a free strategy call with Wes:  https://calendly.com/wes-barefoot/introcallwithwes   Connect with Wes:   Instagram: https://www.instagram.com/path2frdm/ Facebook: https://www.facebook.com/path2frdm LinkedIn: https://www.linkedin.com/in/wesleybarefoot/   #Franchising #Entrepreneurship #Success