Ben Larson: Revolutionizing the Cannabis Beverage Industry with Emulsion Technology

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Free Spirits: Insights on Functional Beverages

Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages

24 episodes

1 week ago

Join David Gonzalez and Lars Miller as we explore the beverage industry and functional beverages. The Free Spirits Podcast shares stories from founders, brand operators, and retail experts in the beverage and cannabis space. From adult beverages to the secrets of retail success, we explore what makes great brands thrive. Follow us on social media to join the conversation and elevate your understanding of beverage business operations. Social - @larsmillermedia & @herbalprofiles on all social platforms Linkedin - www.linkedin.com/in/lmillermedia

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All content for Free Spirits: Insights on Functional Beverages is the property of Lars Miller & David Gonzalez | Beverage Industry Experts & Functional Beverages and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Ben Larson: Revolutionizing the Cannabis Beverage Industry with Emulsion Technology

Free Spirits: Insights on Functional Beverages

44 minutes 5 seconds

5 months ago

Ben Larson: Revolutionizing the Cannabis Beverage Industry with Emulsion Technology

In this episode of the Free Spirits Podcast, we dive into the evolving cannabis beverage industry with Ben Larson, CEO of Vertosa.

Discover how Vertosa leads the way in emulsion technology for infused beverages, impacting popular brands like Collective Project, Wunder, and Pabst High Seltzer. Ben shares his incredible journey from startup accelerator founder to navigating the complexities of the functional beverage landscape.

Packed with insights on key trends like 'mood modulation' and the challenges of regulation in infused beverages, this episode is essential listening for anyone interested in the future of adult beverages.

Learn why operational efficiency and transparency are crucial for success in the beverage business. Whether you're involved in the beverage sector, CPG, or simply intrigued by the innovations in functional drinks, you won't want to miss Ben's expert perspectives!

Whether you’re in beverage, CPG, functional drinks, or just fascinated by what it takes to scale in this space—Ben brings clarity to one of the most misunderstood parts of the industry.

📍 Find Vertosa: https://www.vertosa.com

📬 Subscribe to Herbal Profiles for infused beverage news: https://herbal.beehiiv.com

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