From a stranger to a "brother" 

How to transfering the TRUST when referring to someone in the over commoditised market?

What you see is the validation of the TRUST.

I really didn't do much to help but sometime showing up was just enough during a brand new concept store soft opening.

Shout out to all the tech crew who were care enough to contribute their time over wechat and slack messaging.

It was just nice to know that you have people to back you outside of business hours when you might feel a bit helpless under the pump.

This is what you might missing out if you "shop" goods or service on price first.