This podcast helps ambitious freelancers get better results with less effort. We reveal the specific beliefs, principles, and practices that give you better leverage. Every episode contains no-hype, non-expiring ideas that you can use right away to make the freelance game more profitable and enjoyable.
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This podcast helps ambitious freelancers get better results with less effort. We reveal the specific beliefs, principles, and practices that give you better leverage. Every episode contains no-hype, non-expiring ideas that you can use right away to make the freelance game more profitable and enjoyable.
Pricing Is Branding – Using the Psychology of Pricing to Attract Better Clients & Shape What They Believe About You
Freelance Cake
14 minutes
3 years ago
Pricing Is Branding – Using the Psychology of Pricing to Attract Better Clients & Shape What They Believe About You
In Episode #4, Austin L. Church takes you back to April 2009 when he first started his freelance journey. Two weeks after getting laid off from his job at a marketing agency, a potential client named Andrew asked Austin this question:
"What do you charge?"
He chose $40 per hour as his rate because his agency had billed out his time at $85 an hour. If he charged half, then maybe clients would feel like they were getting a good deal.
Does that describe you now? Are you one of the many freelancers who think clients only want a good deal?
Chances are, you're charging less than you could be.
This episode will give you the chance to ponder your current pricing, identify your mental traps, and start upgrading your limiting beliefs.
To get paid what you're worth, you’ve got to take your head trash to the curb.
Freelance Cake
This podcast helps ambitious freelancers get better results with less effort. We reveal the specific beliefs, principles, and practices that give you better leverage. Every episode contains no-hype, non-expiring ideas that you can use right away to make the freelance game more profitable and enjoyable.
