In his second part of our conversation with Frédéric Nouel, we discuss the evolving attitudes towards entrepreneurship in Japan and the difficulties of starting and growing a company there. Like in many other countries, entrepreneurship in Japan is on the rise. But the push of traditional Japanese society towards stability and corporate careers is still strong and the change is taking time. A lot of time. Because of that, the entrepreneurial ecosystem in Japan still isn’t very easy to navigate, especially for a foreigner. In our conversation, Frédéric shares how he managed to find his way on the Japanese market and brings us valuable insights into the common pitfalls, and how to avoid them, when starting a company there.