This week’s guest is Frédéric Nouel, a long-time game-developer and co-founder of "3rd Kind", a mobile game publishing company based in Tokyo, Japan. Frederic has lived in Japan for almost a decade and shared with us many interesting insights into the Japanese mobile gaming market, as well as on Japanese entrepreneurship. In this first part of our conversation, we take a deep dive into the gaming preferences of Japanese consumers, what it takes to be successful as a game publisher and the importance of content and micro-transactions on the Japanese market.