Friction is the enemy of growth.
And Frictionless Growth Marketing is the show for marketers, business leaders, and founders who want to grow by removing the friction in their customer experience—the kind you may not even realize is pushing people away every single day.
Hosted by Sonia Thompson, Inclusive Growth & Customer Experience Strategist, the show teaches you how to create sustainable growth by designing customer experiences that feel seamless, intuitive, and human—experiences that earn deep trust with today’s identity-rich, values-driven consumers.
Each week, Sonia breaks down what it really takes to grow in today’s market with today’s customer—from evolving traditional tactics so they actually work now, to decoding shifts in customer behavior and expectations, to learning from brand case studies so you can adapt with clarity and confidence.
You’ll learn how to:
Build frictionless customer journeys that convert
Engage identity-rich growth communities with authenticity
Design inclusive, high-performing growth strategies
Elevate brand trust, belonging, and loyalty
Remove the messaging, experience, and operational barriers holding your business back
Plus, you’ll hear candid conversations with marketing leaders and subject-matter experts about how the smartest brands are winning by putting identity, belonging, and experience at the center of their growth engine.
If you want to reach more of the people you’re meant to serve—and convert more of them—without leaning on outdated formulas or brute-force tactics (that quite frankly are less and less effective each day), this show will guide you through the new rules of modern growth.
All content for Frictionless Growth Marketing is the property of Sonia Thompson and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Friction is the enemy of growth.
And Frictionless Growth Marketing is the show for marketers, business leaders, and founders who want to grow by removing the friction in their customer experience—the kind you may not even realize is pushing people away every single day.
Hosted by Sonia Thompson, Inclusive Growth & Customer Experience Strategist, the show teaches you how to create sustainable growth by designing customer experiences that feel seamless, intuitive, and human—experiences that earn deep trust with today’s identity-rich, values-driven consumers.
Each week, Sonia breaks down what it really takes to grow in today’s market with today’s customer—from evolving traditional tactics so they actually work now, to decoding shifts in customer behavior and expectations, to learning from brand case studies so you can adapt with clarity and confidence.
You’ll learn how to:
Build frictionless customer journeys that convert
Engage identity-rich growth communities with authenticity
Design inclusive, high-performing growth strategies
Elevate brand trust, belonging, and loyalty
Remove the messaging, experience, and operational barriers holding your business back
Plus, you’ll hear candid conversations with marketing leaders and subject-matter experts about how the smartest brands are winning by putting identity, belonging, and experience at the center of their growth engine.
If you want to reach more of the people you’re meant to serve—and convert more of them—without leaning on outdated formulas or brute-force tactics (that quite frankly are less and less effective each day), this show will guide you through the new rules of modern growth.
187. Why Your Growth Marketing Strategy Isn’t Working Like It Used To (and What to Do Instead)
Frictionless Growth Marketing
17 minutes
1 month ago
187. Why Your Growth Marketing Strategy Isn’t Working Like It Used To (and What to Do Instead)
If your ads, campaigns, or funnels aren’t delivering like they used to, it’s not just you — and it’s not just the algorithm. The truth is, your growth marketing strategy might be out of sync with today’s consumers.
In this episode, Sonia Thompson, inclusive marketing and growth marketing strategist and host of Inclusion & Marketing, breaks down what’s driving diminishing returns in growth marketing — and how to realign your strategy for today’s world.
You’ll learn:
Why traditional performance marketing tactics are losing effectiveness.
How evolving consumer identities, values, and expectations are reshaping ROI.
Three key shifts to modernize your growth marketing playbook — leading with identity, communicating values clearly, and building connection through every touchpoint.
If your growth has stalled — or if you’re ready to future-proof your marketing strategy — this episode will help you evolve how you grow, who you grow with, and how you connect.
Because growth isn’t broken — it’s just misaligned.
Frictionless Growth Marketing
Friction is the enemy of growth.
And Frictionless Growth Marketing is the show for marketers, business leaders, and founders who want to grow by removing the friction in their customer experience—the kind you may not even realize is pushing people away every single day.
Hosted by Sonia Thompson, Inclusive Growth & Customer Experience Strategist, the show teaches you how to create sustainable growth by designing customer experiences that feel seamless, intuitive, and human—experiences that earn deep trust with today’s identity-rich, values-driven consumers.
Each week, Sonia breaks down what it really takes to grow in today’s market with today’s customer—from evolving traditional tactics so they actually work now, to decoding shifts in customer behavior and expectations, to learning from brand case studies so you can adapt with clarity and confidence.
You’ll learn how to:
Build frictionless customer journeys that convert
Engage identity-rich growth communities with authenticity
Design inclusive, high-performing growth strategies
Elevate brand trust, belonging, and loyalty
Remove the messaging, experience, and operational barriers holding your business back
Plus, you’ll hear candid conversations with marketing leaders and subject-matter experts about how the smartest brands are winning by putting identity, belonging, and experience at the center of their growth engine.
If you want to reach more of the people you’re meant to serve—and convert more of them—without leaning on outdated formulas or brute-force tactics (that quite frankly are less and less effective each day), this show will guide you through the new rules of modern growth.
