Friction is the enemy of growth.
And Frictionless Growth Marketing is the show for marketers, business leaders, and founders who want to grow by removing the friction in their customer experience—the kind you may not even realize is pushing people away every single day.
Hosted by Sonia Thompson, Inclusive Growth & Customer Experience Strategist, the show teaches you how to create sustainable growth by designing customer experiences that feel seamless, intuitive, and human—experiences that earn deep trust with today’s identity-rich, values-driven consumers.
Each week, Sonia breaks down what it really takes to grow in today’s market with today’s customer—from evolving traditional tactics so they actually work now, to decoding shifts in customer behavior and expectations, to learning from brand case studies so you can adapt with clarity and confidence.
You’ll learn how to:
Build frictionless customer journeys that convert
Engage identity-rich growth communities with authenticity
Design inclusive, high-performing growth strategies
Elevate brand trust, belonging, and loyalty
Remove the messaging, experience, and operational barriers holding your business back
Plus, you’ll hear candid conversations with marketing leaders and subject-matter experts about how the smartest brands are winning by putting identity, belonging, and experience at the center of their growth engine.
If you want to reach more of the people you’re meant to serve—and convert more of them—without leaning on outdated formulas or brute-force tactics (that quite frankly are less and less effective each day), this show will guide you through the new rules of modern growth.
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Friction is the enemy of growth.
And Frictionless Growth Marketing is the show for marketers, business leaders, and founders who want to grow by removing the friction in their customer experience—the kind you may not even realize is pushing people away every single day.
Hosted by Sonia Thompson, Inclusive Growth & Customer Experience Strategist, the show teaches you how to create sustainable growth by designing customer experiences that feel seamless, intuitive, and human—experiences that earn deep trust with today’s identity-rich, values-driven consumers.
Each week, Sonia breaks down what it really takes to grow in today’s market with today’s customer—from evolving traditional tactics so they actually work now, to decoding shifts in customer behavior and expectations, to learning from brand case studies so you can adapt with clarity and confidence.
You’ll learn how to:
Build frictionless customer journeys that convert
Engage identity-rich growth communities with authenticity
Design inclusive, high-performing growth strategies
Elevate brand trust, belonging, and loyalty
Remove the messaging, experience, and operational barriers holding your business back
Plus, you’ll hear candid conversations with marketing leaders and subject-matter experts about how the smartest brands are winning by putting identity, belonging, and experience at the center of their growth engine.
If you want to reach more of the people you’re meant to serve—and convert more of them—without leaning on outdated formulas or brute-force tactics (that quite frankly are less and less effective each day), this show will guide you through the new rules of modern growth.
192. The New Rules of Brand–Consumer Trust: What LinkedIn, Disney & Ralph Lauren Just Made Impossible to Ignore
Frictionless Growth Marketing
22 minutes
1 week ago
192. The New Rules of Brand–Consumer Trust: What LinkedIn, Disney & Ralph Lauren Just Made Impossible to Ignore
Consumers today aren’t just buying products — they’re buying alignment, transparency, cultural fluency, and trust. And trust has officially become one of the most powerful growth marketing levers a brand can pull.
In this episode, Sonia Thompson — inclusive growth and customer experience strategist — breaks down what three real-world stories from LinkedIn, Disney, and Ralph Lauren reveal about the new rules of brand–consumer trust and how they directly impact growth, loyalty, and long-term revenue.
From algorithmic bias to cultural accuracy to identity-centered storytelling, these case studies show exactly why frictionless, values-led, inclusive marketing isn’t optional anymore — it’s a competitive advantage.
You’ll learn:
Why trust is now a core growth metric and a deciding factor in customer acquisition and loyalty
How Disney’s Moana backlash demonstrates the business impact of cultural accuracy and responsible creative decisions
What Ralph Lauren’s evolution teaches us about identity-driven brand building and long-term growth
Why LinkedIn’s algorithmic bias debate highlights the rising expectations around responsible AI and inclusive design
How representation, transparency, and cultural fluency shape modern customer experience
The specific behaviors today’s consumers reward — and the ones that create friction, backlash, and brand erosion
If you want to build a frictionless growth engine that resonates with today’s identity-led, culturally connected consumers, this episode gives you the clarity and direction you need for 2026 and beyond.
The LinkedIn post and article referenced from LinkedIn staff - https://www.linkedin.com/posts/sakshirjain_putting-members-first-testing-and-measuring-activity-7397384012421451776-M7A8/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAADoGrYBxCncTQK1uoD5k0MgXOrx3330CMI
Frictionless Growth Marketing
Friction is the enemy of growth.
And Frictionless Growth Marketing is the show for marketers, business leaders, and founders who want to grow by removing the friction in their customer experience—the kind you may not even realize is pushing people away every single day.
Hosted by Sonia Thompson, Inclusive Growth & Customer Experience Strategist, the show teaches you how to create sustainable growth by designing customer experiences that feel seamless, intuitive, and human—experiences that earn deep trust with today’s identity-rich, values-driven consumers.
Each week, Sonia breaks down what it really takes to grow in today’s market with today’s customer—from evolving traditional tactics so they actually work now, to decoding shifts in customer behavior and expectations, to learning from brand case studies so you can adapt with clarity and confidence.
You’ll learn how to:
Build frictionless customer journeys that convert
Engage identity-rich growth communities with authenticity
Design inclusive, high-performing growth strategies
Elevate brand trust, belonging, and loyalty
Remove the messaging, experience, and operational barriers holding your business back
Plus, you’ll hear candid conversations with marketing leaders and subject-matter experts about how the smartest brands are winning by putting identity, belonging, and experience at the center of their growth engine.
If you want to reach more of the people you’re meant to serve—and convert more of them—without leaning on outdated formulas or brute-force tactics (that quite frankly are less and less effective each day), this show will guide you through the new rules of modern growth.
