Host Lindsay Toth dives into the dynamic intersection of technology, pricing, and entrepreneurship with Melanie Morrison, founder and CEO of Better Cart Analytics. Discover how Melanie's Saskatchewan-based company is revolutionizing the food industry by using AI and machine learning to provide real-time price analytics, empowering smaller players to compete with industry giants. From her journey from academia to tech entrepreneurship, Melanie shares insights on the challenges and opportunities in transforming pricing strategies for grocers, CPG brands, and food processors. Tune in to explore how Better Cart is leveling the playing field and driving innovation in the agri-food sector. This is the episode for everyone with a food business to learn more about tools available for their business!