Elysia Vandenhurk, Co-Founder of Three Farmers Foods, joins us to talk about the messy middle of marketing, where strategy meets intuition and discomfort sparks growth. Elysia shares how trusting the process has been one of the most powerful lessons in both business and leadership. From testing new products and exploring consumer insights to navigating uncertainty in a competitive CPG landscape, she reminds us that growth rarely feels comfortable, and that’s exactly how you know you’re on the right path. Whether you’re refining your brand, managing feedback, or stepping into something new, this episode is a reminder that self-awareness and patience are key ingredients in building something lasting.