Send us a text The strongest relationships aren’t built when you need them. They’re built long before that. This week, we’re sitting down with our longtime friend Erika Flowers, Chief Client Officer at Profitable Ideas Exchange, professional trail runner for The North Face, author of “The Growth Engine”, and one of the most thoughtful relationship builders we know. We’ve had versions of this conversation with Erika over the years at Arcadia, but this is the first time we’ve captured it on the...
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Send us a text The strongest relationships aren’t built when you need them. They’re built long before that. This week, we’re sitting down with our longtime friend Erika Flowers, Chief Client Officer at Profitable Ideas Exchange, professional trail runner for The North Face, author of “The Growth Engine”, and one of the most thoughtful relationship builders we know. We’ve had versions of this conversation with Erika over the years at Arcadia, but this is the first time we’ve captured it on the...
Why ‘Different’ Beats ‘Better’ in Partnerships. Lessons in Category Design with Pablo Gonzalez
Friends with Benefits
59 minutes
12 months ago
Why ‘Different’ Beats ‘Better’ in Partnerships. Lessons in Category Design with Pablo Gonzalez
What if the key to revolutionizing your partnerships lies in thinking like a category designer?On this episode of Friends with Benefits, we’re joined by Pablo Gonzalez, a self-proclaimed expert and passionate evangelist for category design, to uncover how this powerful framework can transform the way partner leaders approach their programs.🎙️ What to listen for:•Why creating a unique narrative is more impactful than simply competing on “better.”•How to identify and solve unaddressed problems ...
Friends with Benefits
Send us a text The strongest relationships aren’t built when you need them. They’re built long before that. This week, we’re sitting down with our longtime friend Erika Flowers, Chief Client Officer at Profitable Ideas Exchange, professional trail runner for The North Face, author of “The Growth Engine”, and one of the most thoughtful relationship builders we know. We’ve had versions of this conversation with Erika over the years at Arcadia, but this is the first time we’ve captured it on the...
