What happens when employee benefits get too complicated, too noisy — and people stop caring?

In this episode of Friends With Benefits, we sit down with Will Winter Smith, Reward Director at Halfords, to explore why traditional benefits strategies are no longer landing with today’s workforce. From private medical that “lost its way” to too many bolt-on products and confusing comms, Will shares a refreshingly honest look at what’s broken — and what actually gets people to engage.

00:00 — Engagement Is Key

03:00 — Private Medical Has Lost Its Way

08:00 — Product Overload and Noise

16:00 — Benchmarking and the Same-Same Trap

17:00 — We’re Retailers to Our Colleagues

21:00 — Guerrilla Marketing and Disruptive Moments

25:00 — ROI and Knowing When to Stop

31:00 — AI Is Like Teaching a Toddler Origami

38:00 — Culture and Trust Around AI

Be the first to know when new episodes drop! Follow us on LinkedIn: https://www.linkedin.com/company/thanksben/