How to make your firm's marketing count? It's all in the HEADLINE... [EP052]

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from Architecture to PROFITecture

Jake Krokowski

54 episodes

4 days ago

Before you can attract your ideal design clients, you have to get their ATTENTION. In this podcast, we'll discuss strategies for EFFECTIVE online marketing, stories of design professionals building THRIVING businesses today, and the steps you need to take to shed the "Underpaid Architect" identity and become today's "PROFITECT".

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Design

Arts

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How to make your firm's marketing count? It's all in the HEADLINE... [EP052]

from Architecture to PROFITecture

22 minutes 1 second

4 years ago

How to make your firm's marketing count? It's all in the HEADLINE... [EP052]

Beautiful photography and graphics aside, the copy we include on our websites, blog posts, emails and social media posts is CRITICAL to bringing potential clients into our world, and bringing the RIGHT ones into working relationships.

More specifically, the HEADLINE of your content makes all the difference in whether or not those clients stay on your website or click 'see more...' on your latest Instagram post.