Renata Cruice founded her bohemian-inspired baby brand, Charlie Helena Collection, based on a solid understanding of her ideal customer and their needs. Committed to creating a product-based business that was not only beautiful and low tox but one that was kind on the wallets of every family.

In this episode Renata details how she used market research to inform her first five products, her savvy determination to find a manufacturer with a low minimum order quantity and the value she places on the constant feedback of her customers.

Renata reflects on the decisions she made early in her business and how in hindsight she wishes she called on the expertise of others rather than tackling many aspects as a (in her words) rookie. We talk about Shopify and Instagram as her main digital channels, how she opts for lifestyle photography in her product listings and the future of this beloved brand, now also featured in Vogue!

The CHC story advocates for finding your own way, ignoring the oversaturated industry remarks of others and doing it all (so incredibly well) with two kids under two. You can join the CHC community here and check out Renata’s timeless products online.

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