Jasmine created her product-based business Buggalugs to solve a problem she was very familiar with, constantly losing her baby's dummy to the unhygienic depths of her nappy bag. After extensive research she failed to find an eco-friendly, sustainable and non toxic universal pacifier case that met her needs—so she created her own. 

After a long two year development journey, Jasmine successfully launched a beautiful product that is made and manufactured in Australia with the planet and our bubs in mind. In this episode Jasmine shares how she partnered with an engineering group to help her with 3D designs, samples and finding a sustainable manufacturer. How baby and retail expos are a huge part of her marketing strategy and have allowed her to move her first purchase order of 2500 units. 

We talk about the Buggalugs TikTok content to showcase purposefully designed features, how Shopify integrates with so many useful apps and why Jasmine uses giveaways on Instagram to increase brand awareness. 

Jasmine's story touches on so many facets of thoughtful development, launch and growth when it comes to starting your own product-based business. You can join the Buggalugs community here, purchase a colourful pacifier case online or via one of Jasmine's 20 stockists!

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