#74 - What Operators Get Wrong with Recruiting and How to Fix It

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From Leads to Leases - Senior Living Marketing and Sales

Jerry Vinci

88 episodes

1 week ago

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.

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#74 - What Operators Get Wrong with Recruiting and How to Fix It - With Ira Kerns

From Leads to Leases - Senior Living Marketing and Sales

51 minutes 16 seconds

2 months ago

#74 - What Operators Get Wrong with Recruiting and How to Fix It - With Ira Kerns

Summary

In this episode, Jerry Vinci and Ira Kerns discuss the evolving landscape of recruiting in the senior living industry. They explore the challenges posed by outdated practices, the impact of COVID-19 on staffing, and the changing expectations of the workforce. Kerns emphasizes the importance of listening to top performers, the potential pitfalls of sign-on bonuses, and the need for a strong recruiting brand. They also delve into strategies for retaining staff and the role of AI in enhancing the recruiting process.

Learn More

Connect with Ira Kerns on LinkedIn
Learn more about J Ross LA Recruiting

Takeaways

The biggest recruiting problem is outdated thinking.
Staffing crisis in senior living is a pressing issue.
Leadership roles are equally affected by staffing challenges.
COVID-19 has exacerbated staffing issues in the industry.
Attracting mission-driven talent is crucial for success.
Recruiting efforts must be hyper-local to be effective.
A strong brand can attract quality candidates.
Sign-on bonuses may create resentment among existing staff.
Creating a positive work environment is essential for retention.
AI can streamline recruiting but should not replace human interaction.

Chapters

00:00 Welcome to From Leads to Leases - A Senior Living Business Podcast

02:21 The Evolution of Recruiting in Senior Living

10:44 Changing Workforce Expectations and Challenges

15:13 What Top Performers can Teach Operators about Recruiting

17:22 Are Sign-On Bonuses Helpful or Hurtful?

22:19 Can Bigger Culture Outweigh a Bigger Salary?

25:39 How to Start Building a Strong Recruitment System

31:54 Retention Strategies for a Stable Workforce

39:05 The Role of AI in Recruitment

44:35 How AI Can Benefit Recruiting and Identifying Top Performers

46:14 Do Operators Know What Inspires Staff to Stay?

Keywords

senior living, recruiting, staffing crisis, COVID-19, workforce expectations, employee retention, sign-on bonuses, recruiting brand, work environment, AI in recruiting