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From Leads to Leases - Senior Living Marketing and Sales
Jerry Vinci
88 episodes
1 week ago
"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.
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Business
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"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.
Show more...
Business
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#83 - Fixing Senior Living’s Talent Pipeline Problem with Chris Heinz
From Leads to Leases - Senior Living Marketing and Sales
56 minutes 25 seconds
3 weeks ago
#83 - Fixing Senior Living’s Talent Pipeline Problem with Chris Heinz

Summary
In this episode, Jerry Vinci and Chris Heinz discuss the critical issues facing the senior living industry, particularly the leadership crisis and the need for effective recruitment strategies. They explore the shifts in leadership demand, the importance of succession planning, and the risks associated with reactive hiring practices. Chris shares insights on common mistakes in the hiring process, the value of outside hires, and the role of culture carriers in shaping organizational culture. They also touch on compensation structures, engaging college graduates, and personal stories that highlight the lessons learned in leadership and perseverance.

Learn More:

  • Connect with Chris Heinz on LinkedIn

  • Learn more about Westport One


Takeaways

  • Leadership gaps are a pressing issue in senior living.

  • The responsibilities of leaders have evolved significantly.

  • Succession planning is often overlooked in senior living organizations.\

  • Reactive hiring can lead to cultural deterioration.

  • Speed is crucial in the hiring process to attract top talent.

  • Too many interviews can deter strong candidates.

  • Effective communication is key in recruitment processes.

  • Outside hires can introduce valuable new perspectives.

  • Engaging college graduates can help fill future leadership gaps.

  • Success in leadership often happens behind the scenes.

From Leads to Leases - Senior Living Marketing and Sales
"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.