#84 - The Untold Cost of Family Caregiving with Christina Keys

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From Leads to Leases - Senior Living Marketing and Sales

Jerry Vinci

89 episodes

2 days ago

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.

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#84 - The Untold Cost of Family Caregiving with Christina Keys

From Leads to Leases - Senior Living Marketing and Sales

46 minutes 52 seconds

2 weeks ago

#84 - The Untold Cost of Family Caregiving with Christina Keys

Summary
In this episode, Christina Keys shares her transformative journey from being an unaware caregiver to becoming a leading advocate for family caregivers. She discusses the challenges faced by caregivers, including financial burdens, emotional tolls, and the lack of resources available. Christina emphasizes the importance of community support and the need for better systems to assist caregivers. She also highlights the role of technology in improving caregiving experiences and the necessity of self-care and recovery for caregivers after their journey ends.

Learn More

Connect with Christina Keys on LinkedIn
Learn more about Keys for Caregiving

Takeaways

Many caregivers don't identify as such until much later.
Financial burdens can devastate caregivers long after care ends.
Caregiving often leads to an identity crisis for caregivers.
Community support is crucial for caregiver recovery.
Technology can help bridge gaps in caregiver resources.
Caregivers need to redefine their normal after caregiving ends.
Grief doesn't go away; it changes form over time.
Building community can enhance caregiver experiences.
Caregivers often feel invisible in their roles.
There are many resources available that caregivers may not know about.

(00:00:00) From Leads to Leases - A Senior LIving Business Podcast (00:01:34) Welcome Christina Keys - Founder of Keys for Caregiving (00:02:39) The Journey of a Caregiver: A Personal Story (00:04:36) Why Caregivers Struggle to Self-Identify as Such (00:08:46) Understanding the Financial Burden of Caregiving (00:12:58) Resources and Support for Caregivers (00:17:03) The Importance of Financial Planning and Community Support (00:18:20) Navigating Post-ICU Support for Families (00:22:28) The Recovery Journey After Caregiving (00:27:38) How to Cope with Grief (00:31:08) Marketing to Caregivers in Senior Living (00:34:49) Senior Living Sales & Nurture Cycle is Longer Than You Think (00:36:19) Building Community Over Competition (00:39:41) Can Tech Solve the Caregiver Shortage? (00:43:15) Keys for Caregiving: A New Path Forward