Summary   In this episode, Wayne Marcel hosts Bruno Sessions and Jeremy to discuss the launch of Bitcoinciaga, a unique apparel brand that integrates cryptocurrency and community engagement. The conversation explores the innovative concept behind the brand, the importance of building a community through apparel, and the role of tokens in enhancing customer experience and loyalty. They delve into the tokenomics of the brand, discussing distribution strategies and the potential for future growth, including the integration of AI technology. In this conversation, the speakers discuss the intersection of luxury branding and cryptocurrency, particularly focusing on Bitcoin and its potential as a powerful brand. They explore the unique opportunities presented by the Bitcoinciaga project, including token distribution, staking rewards, and the importance of community building. The conversation also highlights the upcoming Bitcoin conference and the excitement surrounding it, emphasizing the need for education and onboarding in the crypto space. Overall, the discussion reflects a forward-looking perspective on the future of cryptocurrency and its integration into everyday life.   Learn more at https://www.onchainthreads.com/    Takeaways   The idea for Bitcoinciaga originated from observing luxury fashion trends. The brand aims to create a community around crypto apparel. Luxury brands often do not reward their customers or community. Bitcoinciaga offers a unique value proposition through token rewards. The brand's success is tied to the growth of Bitcoin. Community engagement is essential for the brand's development. The token serves as a central element of the brand's ecosystem. Tokenomics are designed to incentivize early adopters. AI technology will play a role in community engagement and education. The brand aims to redefine the relationship between apparel and cryptocurrency.  Celebrity encounters can enhance brand recognition. Luxury is not just about price; quality matters. Bitcoin is a powerful brand statement. Using Bitcoin's brand can foster business innovation. Token distribution models can incentivize community engagement. The X-verse wallet supports various Bitcoin-related tokens. Community building is essential in the crypto space. DeFi offers endless possibilities for token utility. Education is key to onboarding new crypto users. Simplicity in purchasing can lead to greater crypto adoption.   Chapters   00:00 Introduction to Bitcoinciaga 03:00 The Concept Behind Bitcoinciaga 05:51 Building Community Through Apparel 08:59 The Role of Tokens in the Brand 11:59 Tokenomics and Distribution Strategy 14:55 The Future of Bitcoinciaga and AI Integration 21:33 Celebrity Encounters and Brand Recognition 22:49 Luxury and Quality in the Bitcoin Era 24:34 The Power of the Bitcoin Brand 26:08 Token Distribution and Staking Rewards 27:31 The X-verse Wallet and Its Capabilities 28:28 Anticipation for the Bitcoin Conference 30:50 Building Community and Partnerships 32:31 The Future of DeFi and Utility in Crypto 34:21 Education and Onboarding in the Crypto Space 40:20 Final Thoughts and Future Prospects