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Join us every week on From the Corner Office by the Business Observer for exclusive interviews with accomplished business leaders, where we delve into their unique experiences and insights. Gain valuable lessons from their expertise that you can apply to your own business.
How to navigate a crisis — calmly and coolly with Kaitlyn Perez
From the Corner Office
23 minutes 41 seconds
3 months ago
How to navigate a crisis — calmly and coolly with Kaitlyn Perez
Kaitlyn Perez launched her own business, KPC Strategies, in January 2024. Prior to that she was senior director of communications and marketing with the National Policing Institute and community affairs director for the Sarasota County Sheriff’s Office for nearly seven years. On this episode Kaitlyn and Business Observer Managing Editor Mark Gordon talk about her career change, in going from top law enforcement spokesperson to running her own crisis management firm that helps leaders navigate high-stakes issues. They also talked about what she learned working directly with elected sheriffs and the dos and don'ts of crisis management.
3 Takeaways:
(13:00) Define don't defend
(17:30) Speak to yourself like you would your 4-year old self
(19:30) Failures are learning lessons
Timestamps:
(00:00) Introducing Kaitlyn Perez, founder and CEO, KPC Strategies
(03:40) What is KPC Strategies?
(05:20) Working for the Sarasota County Sheriff’s Office
(07:05) Getting into this line of work
(08:15) Mentors
(09:45) Crisis Communication Must Do’s
(11:55) What should you NOT do in a crisis?
(13:00) Define don't defend
(14:45) What have you learned about leadership?
(17:30) Speak to yourself like you would your 4-year old self
(18:40) Overcoming setbacks
(21:15) KPC Strategies in 2025
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From the Corner Office
Join us every week on From the Corner Office by the Business Observer for exclusive interviews with accomplished business leaders, where we delve into their unique experiences and insights. Gain valuable lessons from their expertise that you can apply to your own business.
