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From the Yellow Chair
Lemon Seed
195 episodes
4 days ago
Send us a text Loyalty doesn’t happen at the invoice; it happens in the simple, human moments after the job. We break down a practical gratitude playbook for home service brands—HVAC, plumbing, electrical, and beyond—so you can turn happy customers into repeat buyers and vocal fans. The strategy is delightfully simple: make it personal, make it useful, and make it consistent. We start with the smallest levers that deliver outsized returns: handwritten-style notes after big installs, quick fo...
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Marketing
Education,
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Management,
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All content for From the Yellow Chair is the property of Lemon Seed and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Loyalty doesn’t happen at the invoice; it happens in the simple, human moments after the job. We break down a practical gratitude playbook for home service brands—HVAC, plumbing, electrical, and beyond—so you can turn happy customers into repeat buyers and vocal fans. The strategy is delightfully simple: make it personal, make it useful, and make it consistent. We start with the smallest levers that deliver outsized returns: handwritten-style notes after big installs, quick fo...
Show more...
Marketing
Education,
Business,
Management,
How To
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Maintenance Club EXTRAS: Growing Revenue During the Slow Season
From the Yellow Chair
20 minutes
1 month ago
Maintenance Club EXTRAS: Growing Revenue During the Slow Season
Send us a text Phones get quiet, bills don’t. We tackle the slow-season squeeze head-on with a blueprint for building maintenance clubs that are easy to sell, rich with perks, and powerful enough to turn downtime into dependable revenue. Rachel kicks things off before Crystal and Emily dive into the strategies we use with HVAC, plumbing, roofing, and pest control companies to keep cash flowing when the weather won’t do the heavy lifting. We start with the essentials: simplify your plan to on...
From the Yellow Chair
Send us a text Loyalty doesn’t happen at the invoice; it happens in the simple, human moments after the job. We break down a practical gratitude playbook for home service brands—HVAC, plumbing, electrical, and beyond—so you can turn happy customers into repeat buyers and vocal fans. The strategy is delightfully simple: make it personal, make it useful, and make it consistent. We start with the smallest levers that deliver outsized returns: handwritten-style notes after big installs, quick fo...